Images and colors have an important impact on the psychology of the viewers. In almost all cases, the viewers form a definite and often permanent opinion about the objects or things that the communication is about.
In many cases, the best way of delivering information is through a visually intensive means such as an image. Many experts suggest that the right combination of colors is often enough to convey the message to the viewers. This is why many brands strive to build a very recognizable color scheme. For many brands, their distinctive color combination is often enough. Case in point is Goggle or Microsoft with their color scheme that is seldom altered.
For businesses, one of the most important parts of their visual communications strategy is the logo that becomes the identity of the business. Many businesses often pay designers hundred of dollars for the right look and feel. However, the science e of logo design is often too complicated to be left to logo designers only. In many cases, businesses revise their logo when they could afford a better agency. However, many experts advice caution at thins move. Logs often become the subconscious connection to the brand. Any change in the logo could lead to the destruction of brand and the business ahs to restart its branding strategy to rebuild the association of the logo to the brand. This is why many businesses opt for subtle changes in the design of their logo so that the customers could continue the association with any issue. A very popular example of this phenomenon is the Pepsi logo that has gone several iterations over years without any issues of brand recognition.
Visual communications has an important role in building and sustaining the brand image of the business and often is a curtail element in business profits.
