Tuesday, 15 September 2015

Hospital Wayfinding Brings Prospects Closer To Services



Hospital wayfinding signage saves the visitors a lot of precious time. It helps improve their hospital visit experience by allowing them to find their way around a large facility easily. People feel uncomfortable in unknown places and tend to get lost when there is no guidance available.  The hospitals, a century back used to be smaller but now they span over several acres. Previously, a receptionist used to guide the visitors to the specific patient rooms or doctors. Now, with the help of digital directories with touch screens visitors can get to their destination without a problem. 

This also eliminates the need for human contact. The self-service touch screen kiosks help prospects search the directory using the area of expertise of doctors and look for patient room numbers. Visitors are able to find clear and concise directions to departments, areas, and services within a facility. The hospital staff keeps updating the database so all information is found accurate. Patients and visitors are able to find maps and directions to doctor's offices and learn more about each doctor by looking at their biographical information. This brings the prospects closer to the services offered by the hospital and this in turn helps build trust.

The digital directories have the printable maps that provide pathways and text directions to guide successfully hospital visitors and staff. The system is also able to direct visitors to other buildings on the campus or to affiliated locations.

When the hospital is offering classes or has any activities or events, the kiosk displays the schedule for current and upcoming events, activities, and classes. This helps with marketing the events without much expense.  The wayfinding system also directs visitors to nearby restaurants, hotels, public transportation, and so forth.


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